Search Engine Optimization - Basic & Advance Level Tips and Tricks

SEO

    Search Engine Optimization which is commonly called SEO is primarily a process of increasing the quality of website traffic. The major search engines like Google, Bing, YouTube all have basic search results. The web pages are set froth and ranked based on what the search engine selects as the most appropriate by the context. SEO helps a website achieve a better ranking on search engine results pages (SERP) when prospects search for a particular keyword related to your products or services. Thus this increases the quality and quantity of traffic on your website through organic results.

   SEO is also the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and key phrases. By improving your SEO, you can work to enlarge your visibility on search engines. This will finally help you reach and engage more possible customers and also you can create more appealing and successful SEO-focused content which will, in turn, increase your chances of bringing in more targeted organic traffic. 

SEO Advanced Tips for Website:

• Prefer perceptive ways to do keyword research.
• Identify a list of keywords related to your business.
• Pick keywords based on high search volume, product fit, commercial intent, and difficulty.
• Identify trends from a site search query.
• Know what your competitions are ranking for.
• Choose your primary and secondary keywords wisely.
• Publish premium content to get more traffic to your website.
• Broadcast longer and engaging content.
• Incorporate target keywords.
• Use LSI keywords in your content.
• Readable content with visuals, subtitles, and bullet points.
• Productive and systematic content to reduce bounce rate.
• Update your content on regular basis.
• Issue product information.
• Build a comprehensive internal linking structure of web pages.
• Review your content before you publish.
• Analyze your meta tags and URL to improve CTR(Click-through rate)
• Title Tags:
• Include target keywords in the title tag.
• Use modifiers in the title tag.
• Watch your title tag length.
• Meta Description:
• Unique description for each page of your website.
• Be certain of what your webpage is offering.
• Use numbers, symbols, and engaging words to attract customers.
• Do not go for keyword stuffing.
• URL:
• Make your URL comprehensible.
• Use targeted keywords in URLs.
• Match using extra subdirectories in URLs.
• Match URLs to titles most of the time.
• Promote to create of short URLs.
• Use hyphens to allow space between words.
• Attach rich snippets to improve your website visibility on SERP.
• Set up a structured data to drive targeted traffic.
• Improve your site structure for great user convenience.
• Prefer a URL structure that follows your site's navigation hierarchy.
• Optimize homepage to drive traffic to your product pages.
• Build a comprehensive structure of internal linking.
• Code your site navigation in CSS or HTML.
• Use canonical tags to avoid duplicate content.
• Boost your site structure for desktop and mobile.
• Always keep the checkout pages simple.
• Optimize your sitemap.
•  Upgrade your webpage speed and lower the bounce rate.
• Enable browser caching and reduce plugins.
• Use a simple website design.
• Reduce server response time.
• Build quality links and increase the domain authority of your website.
• Get backlinks from relevant and authoritative web pages.
• Encourage your product on social media.
• Opt for guest blogging, influencer marketing, and skyscraper technique.
• Start your own blog and attract your target audience.
• Get listed in the high-quality link directories.
• Make use of broken link building.

Organic SEO Tips:

• Upgrade page speed with lazy load.
• Improve CTR for page ranking on page one.
• Send Emails to everyone you link to.
• Take note of all sites you are linking to.
• Find their email addresses and send them a quick note.
• Append internal links to your new page.
• Become a potential skimmer of HARO using Gmail filters.
• Carry out an annual content audit.
• Reuse best-performing blog posts to videos and contrariwise.

SEO Link-Building Tips: 

    The process of getting other websites to link to a page on your webpage. These hyperlinks are called backlinks. 

    The process of building relationships with other relevant site owners who want and will link to your content because also enhances their pages.

There are 3 ways to get backlinks:

• Create Backlinks
• Buy Backlinks
• Earn Backlinks

Create Backlinks:

• Manually adding links to your website.
• Add directories, blog comments, and social media profiles.

Buy Backlinks:

• Pay authors for a backlink.

Earn Backlinks:

• Email others website owners and editors and ask them to link to you.

Two metrics at Ahrefs that quantify the page rank:

• Domain Rating
• URL Rating

Basic Seo Tips

Types of SEO

The different types of  SEO that exists are:

• White Hat SEO
• Black Hat SEO
• Grey Hat SEO

White Hat SEO:

    White Hat SEO basically refers to the most honest practices adopted by digital marketers worldwide to help rank your product high on the search engine result pages. This type is followed by the Google guidelines, so you should follow the guidelines of Google for better SEO. You can also focus more on the meta tag keywords in the title and body of the content. It is also called ethical SEO. It is the most established practice for publishing quality content on the website.

    White Hat SEO utilizes the techniques and methods to improve the search engine rankings of a website which don't conflict with search engines mainly the Google guidelines. It also focuses on an audience as opposed to a search engine and people who are looking for long-term investment on their websites rely on white hat techniques.

Black Hat SEO:

    Black Hat SEO is the process of attempting to manipulate the search engines into giving you better search results. It includes certain practices that focus on finding loopholes in Google's algorithm for ranking higher on the search engine result pages. It is opposite to the White Hat SEO. Techniques it includes are spam links, keyword stuffing, cloaking, hidden text, and links.

    Spam links in the process of linking your blogs or overlinking your content.

    Keyword stuffing is required when you are going to write an article off close to 5000 to 6000 words and you are not able to add your keyword at a particular place, you'll stuff those keywords at some points so that it gives up heads up to you telling that SEO is good.

    Cloaking is an SEO technique in which content presented to the search engine spider is different from that present to the user's browser. This is done by delivering the content based on the IP address of the user agent HTTP header of the user requesting the page.

    Hidden text is invisible or unreadable. It is mostly achieved by setting the font color to the same color as the background and rendering the text invisible unless the user highlights it.

    Using Black Hat SEO you can link any of your videos of blocks to any of the platforms that you are going to be working on.

Grey Hat SEO:

    Grey Hat SEO is a practice of using legal methods that helps in improving website traffic. These are also referred to as devious which could turn into a black hat, also this falls somewhere in the middle as these tactics and techniques are not present in Google's guidelines.

On-Page SEO:

    On-page SEO is basically a practice of optimizing individual web pages to rank higher on SERP. This signifies that you will be optimizing both content and the corresponding HTML source code and it generates effective traffic to your websites.

On-Page SEO Tips

    On-page refers to everything you can do on your website to help search engines understand your site and improve the chances that you will rank higher for your target keywords. The content that is present on your web actually means that you can use keywords calculatedly in your website content or keyword optimization, title tags, meta description, search engine friendly URLs, header tags, internal linking, and anchor text comes under on-page optimization. It also includes an XML sitemap and also measures website performance.

Off-Page SEO:

Off-Page SEO Tips

    Off-Page SEO refers to all actions you can take off from your website to establish your authority and help boost your site's ranking. It is a contradiction of ON-Page SEO. Off-Page is something that is not present on the page. This includes links from other websites, guests, blogging, posting on social media, or writing forums which comes under off-page SEO or off-page optimization.

    Off-Page largely consists of link building through different approaches such as guests, blogging, outreach participating in forums, leaving valuable comments. All these together constitute a good digital marketing strategy. Backlinking to your websites plays an important role in generating leads as well as generating sales to your company.

Need of SEO:

    SEO is the top digital channel used to generate traffic to your website. It is not only the search engines but also it is about having a good SEO which improves the user experience and eventually the website traffic. SEO is the best way to increase traffic to your website. Almost all websites need optimization to rank on Google or SERP. SEO services will help send the right signals to search engines and also push your website up the list of results which help in ranking in the first spot.

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